Brand liking and consumer gratitude effects on consumer-brand love relationships and repurchase intention
- Creator: Suetrong, Prapatsorn , Pires, Guilherme D.
- Resource Type: journal article
- Date: 2021
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger, Philip J. , Leung, Wilson K. S. , Ting, Hiram
- Resource Type: journal article
- Date: 2021
Driving consumer-brand engagement and co-creation by brand interactivity
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , Jose de Oliveira, Mauro
- Resource Type: journal article
- Date: 2020
Conceptualising the effect of brand love on consumers' repurchase intentions for consumer products
- Creator: Suetrong, Prapatsorn , Pires, Guilherme D. , Chen, Tom
- Resource Type: journal article
- Date: 2018
Antecedents of consumers' brand loyalty for high technology products
- Creator: Ng, Ching Yee
- Resource Type: thesis
- Date: 2015
A model of service quality, price satisfaction, image rating, overall satisfaction, repurchase intention and positive word of mouth in private higher education organisations in Singapore
- Creator: Siew, Ngung Chia
- Resource Type: thesis
- Date: 2013